Wednesday, December 18, 2019
CPMI Event Center
2321 N. Loop Dr.
Schedule of Events
9:00-9:30 a.m. Registration and full breakfast
9:30-9:45 a.m. Business meeting called to order
9:45-10:30 a.m. Donna Moenning, The Center for Food
10:30-10:45 a.m. Results of the election.
Business meeting adjourned.
Q&A and discussion.
Dear Landus Cooperative Member:
This year’s annual meeting will focus on the role our cooperative plays in meeting consumer demand in the grocery store aisle.
Landus Cooperative wants to elevate the value of your grain by working with food companies and end-users to help you grow specific acres destined for specific consumer demand.
Please join us to hear from our executive team on our financials and future of our business and stay to hear from Donna Moenning with the Center for Food Integrity. We look forward to seeing you for this unique opportunity to learn more about our role in food production.
Daniel R. Reynolds
Landus Cooperative Board of Directors
Understanding Consumers in a World of Skepticism and Confusion
There’s chaos in the marketplace impacting everyone along the food chain – from grass to glass, field to fork. But how do you communicate with today’s consumer, who is more skeptical, more curious and more engaged than ever before? This presentation will provide research and insights into the consumer mindset from The Center for Food Integrity as well as share specific approaches to help the food system earn trust.
Donna Moenning joined The Center for Food Integrity (CFI) as a Senior Program Manager in 2013 bringing 30 years of career experience in food and farming to help organizations and businesses earn consumer trust. Her professional career includes positions in public relations and issues/crisis management as well as broadcast journalism. Donna was Director of Public Relations for the National Livestock and Meat Board in Chicago, and Senior Vice President of Integrated Communications at Midwest Dairy Association.
She has presented and coached thousands in food and agriculture across more than 35 states as well as internationally. Donna believes the starting point for all effective consumer outreach and engagement begins with understanding consumers. CFI’s shared-values principles is foundational in this communication effort to build trust.
Donna is a graduate of South Dakota State University in agricultural journalism where she was named an outstanding alumnus in Journalism in 1995. She lives on a crop and livestock farm in Southeast Minnesota.